B2B, hotel booking, climate action
Digital campaign, brand activation, awareness
Branding and brand activation for Goodwings, a CO2 removing booking platform for business. The client’s product measures emissions data and purchases nature-based removal offsets, to carbon neutralise the emissions connected to business trips: transport, hotel stays, meals.
Process & delivery
Goodwings, as a startup, got help with digital strategy, branding and online presence in order to gather and capture more leads.
Apart from digital campaign & strategy, a result of close collaboration with client and in-depth market & target group analyses is a set of high quality content: animated video explainer, white papers, mails & landing pages.
With the strengthened brand DNA & story, we launched several targeted social campaigns. Campaigns with engaging content from top to bottom funnel, were linked to a variety of content. These Lead Generation actions resulted in high conversion rates, which broadly expanded the client’s customer portfolio.
Scope of work
Creative concepts: Market analysis & research, slogan and visuals
Website: Squeeze pages
Educational content: Design and execution of video explainers, white papers, analyses & infographics
Teasing ads: Social media assets (static & dynamic) and banner ads