Market area

Project type



B2B, hotel booking, climate action

Digital campaign, brand activation, awareness


Branding and brand activation for Goodwings, a CO2 removing booking platform for business. The client’s product measures emissions data and purchases nature-based removal offsets, to carbon neutralise the emissions connected to business trips: transport, hotel stays, meals.

Process & delivery

Goodwings, as a startup, got help with digital strategy, branding and online presence in order to gather and capture more leads.

Apart from digital campaign & strategy, a result of close collaboration with client and in-depth market & target group analyses is a set of high quality content: animated video explainer, white papers, mails & landing pages.


With the strengthened brand DNA & story, we launched several targeted social campaigns. Campaigns with engaging content from top to bottom funnel, were linked to a variety of content. These Lead Generation actions resulted in high conversion rates, which broadly expanded the client’s customer portfolio.

Agency: BirdsAtFive

Scope of work

Creative concepts: Market analysis & research, slogan and visuals

Website: Squeeze pages

Educational content: Design and execution of video explainers, white papers, analyses & infographics

Teasing ads: Social media assets (static & dynamic) and banner ads

E-mail flows

Portable communications device, Hand, Rectangle, Gadget, Gesture, Finger
Natural landscape, Terrestrial plant, Sky, Tree, Cloud, Biome, Font
Water resources, Plant community, Natural environment, Ecoregion, World, Nature, Botany, Highland
People in nature, Natural environment, Vertebrate, Organism, Vegetation, Mammal, Gesture, Happy
Plant community, Natural landscape, Sky, Cloud, World, Ecoregion, Mountain, Light, Nature
Natural landscape, Terrestrial plant, Slope, Mountain, Font
Terrestrial plant, Tree, Evergreen
Rectangle, Gesture, Font